You Likely Qualify

You're in the 12-15% revenue range. If you also have significant time savings (15+ hours/week), you qualify. Let's validate in a brief call.

Your Assessment Breakdown

Our scoring model evaluates 6 key competency areas that directly drive revenue impact. Each area is backed by industry research and data.

Speed-to-Response

How quickly you respond to inbound inquiries

8-20% Revenue Impact

Source: Hubspot Sales Benchmark Report: Each hour delay reduces conversion 8-12%; 24hr response = ~25% conversion loss

Lead Qualification

Accuracy of identifying qualified prospects

5-15% Revenue Impact

Source: McKinsey Sales Effectiveness Research: Proper qualification improves funnel conversion 15-25%

Discovery Quality

Depth and effectiveness of discovery calls

5-12% Revenue Impact

Source: Industry benchmarks: Fixing discovery quality improves conversion 10-18%

Proposal Effectiveness

Proposal close rate and presentation quality

4-12% Revenue Impact

Source: Industry benchmarks: Process/automation improvement on proposals = 8-15% conversion lift

Pipeline Velocity

Deal progression speed through sales cycle

6-18% Revenue Impact

Source: Forrester Sales Operations Research: Sales cycle efficiency directly impacts deal velocity and close rates

Financial Visibility

CAC tracking and ROI measurement by channel

3-8% Revenue Impact

Source: Harvard Business Review: Clear financial metrics enable better budget allocation and 5-8% efficiency gains

How Your Score is Calculated

  1. 1.We evaluate your answers across 10 best practice questions covering these 6 competency areas
  2. 2.Each question maps to proven impact ranges based on industry research and your current performance level
  3. 3.We identify bottlenecks (areas where you're underperforming relative to benchmarks)
  4. 4.We calculate your total revenue opportunity by compounding the impact of fixing these bottlenecks (accounting for diminishing returns)
  5. 5.Your archetype (Starter, Builder, Pro, Elite) is determined by your total revenue opportunity and current operational maturity

Data Quality Note:

Your accuracy scores are based on how specific and measurable your answers were. Answers like "not tracked" or "not sure" indicate areas where better measurement would help refine our impact predictions.

Optimized Core, Growth Gaps

Moderate Impact Opportunity: 12-15% Revenue Lift

Your core systems work well; we found the remaining growth edges.

Your 90-Day Action Plan

Advanced Attribution

Implement Multi-Touch Attribution

Move beyond last-touch. Model the full customer journey to understand which touchpoints actually drive revenue. Use data to allocate budget to the highest-ROI activities across the entire funnel.

Action: Implement a multi-touch attribution model in your analytics.
Predictive Analytics

Build Predictive Models

Use historical data to predict which leads are most likely to convert and which customers are at risk of churn. Shift from reactive to proactive revenue management.

Action: Develop a predictive lead scoring or churn risk model.
Experimentation Culture

Systematic Testing and Learning

Run structured experiments across messaging, channels, pricing, and product. Build a test-and-learn culture where data drives decisions and you continuously improve conversion rates.

Action: Launch an experimentation program with dedicated resources.

Recommended Next Steps

  • Schedule a Pro-level strategy consultation to discuss advanced RevOps tactics
  • Download our Pro Playbook with attribution, experimentation, and predictive models
  • Explore our Scale Residency for growth businesses pushing the frontier

Why 15%?

We only work with businesses where we can deliver 15%+ revenue impact. In cases where revenue opportunity is 12-15%, significant time savings (15+ hours/week) can also qualify. Here's why:

  • 1.Our business model depends on referrals. When we deliver massive value, you naturally recommend us to peers. We need to earn it.
  • 2.Time is our most valuable resource. We invest 2 weeks to 3 months embedded in your business. We can only afford that commitment if we know we'll create outsized impact.
  • 3.15% is the minimum bar for a strategic engagement. Below that, you're better served by templates, frameworks, or tool implementations. We exist for bigger wins.

Frequently Asked Questions

What separates Pro from Elite?

Elite growth businesses have fully integrated revenue operations, predictive models in production, and a culture of continuous experimentation. They also tend to have dedicated RevOps teams and executive alignment on data-driven GTM decision-making.

How do I justify investment in advanced analytics?

Calculate the value of a 1-5% improvement in conversion or retention. For most Pro-level growth businesses, even small gains in efficiency translate to six or seven figures in additional revenue. Advanced analytics pays for itself quickly.

Should we build or buy advanced capabilities?

It depends on your talent and timeline. Building in-house gives more control but requires time and expertise. Partnering with RevOps specialists (like Rev-Anew) accelerates time-to-value and brings battle-tested GTM frameworks.