You Qualify ✓
You meet our 15% minimum impact threshold; we can help you significantly.
Your Assessment Breakdown
Our scoring model evaluates 6 key competency areas that directly drive revenue impact. Each area is backed by industry research and data.
Speed-to-Response
How quickly you respond to inbound inquiries
Source: Hubspot Sales Benchmark Report: Each hour delay reduces conversion 8-12%; 24hr response = ~25% conversion loss
Lead Qualification
Accuracy of identifying qualified prospects
Source: McKinsey Sales Effectiveness Research: Proper qualification improves funnel conversion 15-25%
Discovery Quality
Depth and effectiveness of discovery calls
Source: Industry benchmarks: Fixing discovery quality improves conversion 10-18%
Proposal Effectiveness
Proposal close rate and presentation quality
Source: Industry benchmarks: Process/automation improvement on proposals = 8-15% conversion lift
Pipeline Velocity
Deal progression speed through sales cycle
Source: Forrester Sales Operations Research: Sales cycle efficiency directly impacts deal velocity and close rates
Financial Visibility
CAC tracking and ROI measurement by channel
Source: Harvard Business Review: Clear financial metrics enable better budget allocation and 5-8% efficiency gains
How Your Score is Calculated
- 1.We evaluate your answers across 10 best practice questions covering these 6 competency areas
- 2.Each question maps to proven impact ranges based on industry research and your current performance level
- 3.We identify bottlenecks (areas where you're underperforming relative to benchmarks)
- 4.We calculate your total revenue opportunity by compounding the impact of fixing these bottlenecks (accounting for diminishing returns)
- 5.Your archetype (Starter, Builder, Pro, Elite) is determined by your total revenue opportunity and current operational maturity
Data Quality Note:
Your accuracy scores are based on how specific and measurable your answers were. Answers like "not tracked" or "not sure" indicate areas where better measurement would help refine our impact predictions.
Maximum Impact Opportunity: 20%+ Revenue Lift
Your GTM has multiple critical bottlenecks, and this is YOUR advantage.
You have identified 5-7 areas where fixing process, automation, and visibility can compound to 20%+ revenue growth. This isn't a problem to hide; it's an opportunity to capture. Most successful founders didn't start with perfect systems; they identified their biggest bottlenecks and fixed them systematically. You're in that position now.
Your 90-Day Action Plan
Define Your ICP and Positioning
Before spending on tactics, document your ideal customer profile with specific firmographics, pain points, and buying behaviors. Clear positioning drives every downstream decision.
Start Tracking Core Metrics
Set up basic tracking for lead sources, conversion rates, and CAC. Even simple spreadsheet tracking beats flying blind. Focus on 3-5 core metrics you can actually influence.
Align Marketing and Sales
Schedule weekly sync meetings between marketing and sales. Define what makes a qualified lead and document the handoff process. Alignment prevents wasted effort.
Recommended Next Steps
- ✓Book a free 30-minute strategy session to map your 90-day GTM plan
- ✓Download our Starter Playbook with RevOps templates and checklists
- ✓Explore our RevOps Sprint designed for early-stage growth teams
Why 15%?
We only work with businesses where we can deliver 15%+ revenue impact. In cases where revenue opportunity is 12-15%, significant time savings (15+ hours/week) can also qualify. Here's why:
- 1.Our business model depends on referrals. When we deliver massive value, you naturally recommend us to peers. We need to earn it.
- 2.Time is our most valuable resource. We invest 2 weeks to 3 months embedded in your business. We can only afford that commitment if we know we'll create outsized impact.
- 3.15% is the minimum bar for a strategic engagement. Below that, you're better served by templates, frameworks, or tool implementations. We exist for bigger wins.
Frequently Asked Questions
How long does it take to move from Starter to Builder?
With focused effort, most growth businesses advance to Builder level within 3-6 months. The key is consistent execution on the fundamentals: clear ICP, basic funnel tracking, and sales-marketing alignment.
What should I prioritize first?
Start with your ICP definition. Everything else, from messaging to channels and sales motion, flows from knowing exactly who you serve. Without a clear ICP, you will waste resources on the wrong tactics and chase unqualified leads.
Do I need expensive tools to improve?
No. Many Starters already have the tools they need (basic CRM, analytics). The issue is usually process and strategy, not technology. Focus on fundamentals before buying more software.